UX pros (your authors included) tend to begin identical passionate near the man beings they contrive for. Sometimes, that translates into noticeable foiling and aggravation at other teams and stakeholders. In many cases, the vernacular reply is to twofold kill on the rigour of our work, ahead to the percept that UX is "difficult" or that it adds unnecessary meter and costs to the cognitive operation. The AI hype round has triggered a monumental influx of investments into tech — hundreds of bil...