Ask concerns regarding the creation of it. What's the size/shape? What number of pages? Is it really a mono job, process job, an area colour job or process with spot colours? Should any of this colours overprint? Are there any repeated items, for being a subheading style that will have to be the same throughout entire document? What is the picture style, like a border or perhaps effect, to get implemented in all areas of? With the advent of different printing methods as well as complete color...