It didn't hydrate skin as well, though, so it may require following up with a richer night cream or moisturizer. The cream had other anti-aging effects, too, including raising skin's firmness by 28% in Lab Cutometer measurements and hydration by 30% in Corneometer calculations. Crow's feet and eye area wrinkles don't stand a chance against this No7 formula, the best in the GH Beauty Lab's most recent eye cream test for smoothing lines. Lab before-and-after photo evaluations showed the cream visi...