E3 has always been **THE ** industry event prime for showcasing new hardware, services and of course games. Microsoft is not new to the showcase, remaining strong contenders since the announcement of the original Halo on Xbox in 2001. From the tech demo of Halo 2 in 2003 to the appearance of the first HD Gaming console in 2005. However, it is practically universally agreed that the Microsoft conference at E3 2010 had very little appeal to the fan base that the Xbox has worked so hard to amass. A...