Introduction: Radio advertising and marketing has been a noticeable tool for reaching customers for several decades. In spite of the increase of digital advertising systems, radio places proceed to be a recommended selection for marketers because of their capability to get to a big and diverse target market. The performance of radio advertising and marketing in influencing customer behavior has been a subject of discussion amongst marketing experts, with some saying that it is a very effective ...

Introduction With the surge of electronic media and on the internet marketing, some might say that radio advertising and marketing is shedding its importance. Recent studies have actually shown that radio marketing continues to be a powerful tool in affecting customer behavior. Literature Evaluation ...