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Together, Grasshopper and Ruby create 24/7 business communication that is smarter, faster, and human-centered. As Forbes notes, "an increase in customer retention by 5% can lead to a company’s profits growing by 25% to around 95% over a period of time." Virtual Call handling automation receptionists, on the other hand, are trained to snag all the vital info and customer data —names, contact information, and reasons for getting in touch. Yet, automated systems miss out on capturing many of those ...