Mailchimp's automation flow builder is available at the Essentials tier, offering perks like recommended automations and the ability to integrate data from third-party apps. While its focus is still decidedly on email marketing, it's also got the automation chops, content management tools, reporting capabilities, and lead tracking features to approach light-use CRM-style functionality. You might think of Mailchimp purely as an email newsletter platform, but it checks all the boxes to be consider...