Ubisoft has been through a rough patch since the days of Unity. Syndicate's sales were greatly impacted because of it and playing around with worthless trailers like Identity’s could impact sales just the same. If they were planning on creating a Q&A video about the game that provides impressive and well done gameplay visuals, Ubisoft should started with that right out of the gate or at least have cut a few clips of the gameplay shown in the Q&A and implement them into their announcement trailer...

Ubisoft has been through a rough patch since the days of Unity. Syndicate's sales were greatly impacted because of it and playing around with worthless trailers like Identity’s could impact sales just the same. If they were planning on creating a Q&A video about the game that provides impressive and well done gameplay visuals, Ubisoft should started with that right out of the gate or at least have cut a few clips of the gameplay shown in the Q&A and implement them into their announcement trailer...