Nintendo, on the other hand, finds the free-to-play model frustrating. Nintendo's president Satoru Iwata, in a Q&A with investors , said, "As with games that are free-to-play, or 'free-to-start' as we like to call it, there is a tendency within the entertainment industry to make gaming as easy as possible to start playing." Because Nintendo uses an integrated hardware-software model, unlike many companies, they require a hardware purchase before their games are playable, making the free-to-play ...