"For example, if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective. This may encourage the player to make future purchases to achieve similar gameplay resul While Creutz's analysis offers a financial perspective on the matter, it is no surprise to anyone involved in the gaming industry that microtransactions are unpopular. Recent releases such as UFC 3 , FIFA Ultimate Team and Middle...