A modern setting is a good way for Battlefield to create some free marketing for a few reasons. Games set in modern times tend to stir up more controversy due to their portrayals of violence, which means more headlines and time on the news. That translates to more eyeballs and more sales, even if that was never the intention for those reporting on controversial aspects of the game. A modern setting is also bound to draw comparisons to Modern Warfare, which is another way to market the game witho...