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Another field that is often completed in a hurry, with detrimental effects to local SEO rankings, is the category. It’s essential that the contact information exactly matches what appears on your client’s website because a mismatch can be meaningfully damaging to local SEO results. In either case, their listing almost certainly requires attention. Social Media Management As we mentioned, for existing digital marketing agencies, it is most probably the easiest to integrate Google Business Profile services with other digital marketing strategies. If you provide Instagram, TikTok, or LinkedIn publishing services, you can add Google post scheduling as an extension of your current services. This can be a truly time-saving activity if you use a Google post scheduler that will help when you need to post on all locations simultaneously. You can provide Google reviews widgets, badges, or review collect forms for your clients’ websites that they can use to show trust and build confidence. It requires a strategy for contacting customers and requesting reviews via email, SMS, or other methods, such as Google reviews NFC cards, QR codes printed on menus, or Google reviews collected through website buttons or badge
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