Blogs
on July 22, 2026
The Google Business Profile Ranking Algorithm (GBPRA) determines whether or not your profile will show on the local pack and map for a particular search. Google doesn’t just want to simply show businesses near a searcher. This is doubly true for multi-location businesses, whether that be in a single town, or across an entire country (or the world). We do not provide website optimization services at this time, but click here to email the head Gorilla to let him know we should! How long has it been since you checked all our business info in your listin
The Business Description is the first field that allows you to introduce searchers to your business. The Primary Category has the most influence over search visibility, but the Secondary Categories do help ensure your GBP is showing for the widest amount of searches possible. One example we use is a Dermatologist who offers cosmetic injectable services and is struggling to show up. This is an important step because a lot of this information is used by Google to determine whether or not your profile will show up for a search. In step 4 you will now update all of the information about your business on the profile. It can also be used as an effective tool to highlight new or popular products, creating an Instagram-esque mood to bring your profile to a whole new leve
When you have multiple locations with profiles within a small geography, you may want to add the specific neighborhood, village, etc to the business name to make it easier to identify. Here are some things to consider when learning how to optimize Google My Business profiles for multi-location businesses. Similar to Services, the addition of Products to a profile has shown to increase the profiles visibility After-hours call answering AI for related searche
You can add the usual CRM elements like people, audience segments, and imported data fields or create your own custom objects like events, classes, and accounts that fit right into your automated workflow
You can also upload general images for your business, such as products and services, before and afters, awards, and other related images. Localized searches shows a page that prominently shows map with businesses in the area and a structured listing of 3 to 4 businesses. When you have multiple GBPs, you can use different relevant categories amongst the profiles to have each target different searches. For those businesses who are not service oriented, you can add Products to your Google Business Profile. GMB Gorilla recommends creating a Service for each of the services your business offers, both branded, and generic, in addition to ensuring the proper categories. Similar to Products and Services, Google is associating the items found in GBP Menus with user searches, resulting in more visibility for those profile
Spot trends, focus resources, and strengthen your reputation where it matters most. These insights are broken down by segment, offering clarity on how different areas of your business are performing and where you might need to refine your approach. Our AI Assistant isn’t just smart, it’s fully customisable to match your brand voice and customer care strateg
GMB Gorilla recommends using a tracking phone number because it has been found that a lot more users type in the phone number found on the profile versus clicking it. GMB Gorilla recommends using the actual date of incorporation or that the location opened. If you’re a young business, no need to swing from the trees. There’s something to say about longevity; it usually means the business is doing something right. GMB Gorilla recommends highlighting the unique aspects of your business and convey what makes you stand out. Google does often show content found in the Business Description within the local pack, so while you don’t have to go full SEO on it, be descriptiv
That's a Goodcall: Why one startup wants every small business to have enterprise worthy services
Your agent finds optimal time slots and reschedules so your team can focus on building relationships, not managing calendars. Integrate with your CRM and calendar to reduce time spent on phone bookings by 5X. That’s why we’ve reimagined what an assistant can be on your phone, rebuilt with Google's most capable AI models. During that time, we've heard from you that you want so much more from your assistant—one that’s personalized to you, that you can talk to naturally and that After-hours call answering AI can help you get more done. Using AI, we’re transforming how businesses manage calls, making customer support scalable, cost-efficient, and easy to deploy in week
The Google Business Profile Ranking Algorithm (GBPRA) determines whether or not your profile will show on the local pack and map for a particular search. Google doesn’t just want to simply show businesses near a searcher. This is doubly true for multi-location businesses, whether that be in a single town, or across an entire country (or the world).
Business Description
Today more than 85% of Google search pages include localized search results include the local pack and map. The claim and verification process takes about two weeks and replaces the benchmarking and audit phase we go through for existing profiles. However, we don’t want to look like a monkey’s uncle, so we like to say that it’s safe to plan to see more activity from your profile within 90 days. We do not provide website optimization services at this time, but click here to email the head Gorilla to let him know we shoul
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