Blogs
on December 16, 2025
I’m not going to argue that every game should sell itself vertical slice demos. There’s obviously a lot of cost involved in giving away a standalone product, and not every game lends itself to this sort of distillation. However, both Dead Rising and The Stanley Parable went the extra mile with their demos and garnered excellent sales. The same seems to be holding true of Bravely Default. Developers capable of building a short standalone scenario should definitely consider it when it comes time to market their games.
We’re all familiar with the standard demo format: you play a section of a game (almost always the tutorial up until just before the first boss), and then everything comes to an abrupt halt while a screen either asks you to unlock the full game to continue, or tells you when it’s coming out. If you’re very lucky (as in the case of most Devil May Cry demos) you’ll get to play through a level and fight a boss out of context. This might convince you to get the full game, or tide you over until a game you’ve been waiting for has been released, but either way, it’s almost always stuff you’ll have to redo once the game proper begins.
Capcom took a similar approach in 2010 with Dead Rising 2: Case Zero, although that was turned from a demo into a 10 dollar downloadable title. Set in a small town entirely separate from fortune city, it still offered a streamlined version of the core Dead Rising experience – a sandbox packed with improvised weapons, hundreds of zombies, and scattered survivors to save within a set time limit. Players got a cheap taste of the full game without spoiling anything, and their stats carried over to reward the investment of their time and money. It’s impossible to say exactly how Case Zero impacted Dead Rising 2 in terms of sales, but I can testify that it’s what sold me on buying the full game.
Galactic Café went a step further with their Stanley Parable demo, creating new content not just for the free demo on steam, but for various venues that showcased the game. While all offered a short bit of meta-commentary on the nature of demos (pretty much the only way you could convey the core concept of the game without spoiling it), each was tailored to a specific scenario. The demo at PAX took some lighthearted jabs at Octodad (which was just across from it in the Indie Megabooth), and at one point made the player stand up and apologize to the audience for playing the demo so poorly. A special version made for Game Grumps addressed Danny and Ross by name. In this case, the demos were an unbridled success, building enough hype for the small indie game to garner 100,000 sales in 3 days.
Back to more contemporary and futuristic builds , megabases are another great way to challenge one's building skills in Minecraft building ideas . Sci-fi-themed ones are especially fun since they play around with blocks shapes and effects that are typically not used in more classic Minecraft bui
What do I mean by that? In game development terms, a "vertical slice," is a gameplay segment of finished or near-finished quality that showcases all the planned features of a game to potential investors. At the start of a project, these are a massive sink for time and effort, since they essentially involve doing all the hard parts of finishing a game to complete one 10-minute section. Generally, they’re seen as a bad practice. However, toward the end of development, it’s a lot easier to pull assets together for a vertical slice. Of course, if you’re shopping your game around to publishers at that stage, you’re probably in a lot of trouble, but a standalone "vertical slice" can also serve as a strong alternative to a traditional demo.
Over the past few weeks I’ve spent a frankly irresponsible amount of time on my 3DS, a great deal of it with A Link Between Worlds . But when I wasn’t busy rescuing princesses from other princesses (or, uh, doing actual work for the site) I was delving into Bravely Default . Not just the full game, but the demo. Most of us have, at one point or another, obsessively played a demo for a game that had us hyped, but what may surprise you is that I’ve sunk over 10 hours into a single playthrough of this one. Any way you slice it, that’s a lot of content for free software. Well, I say "any way," but it comes pre-sliced, vertically.
The difficult thing in talking about and analyzing what makes Minecraft's multiplayer so great is that there is no definitive multiplayer experience. Some people use it to work together and create impossibly detailed and beautiful creations, while others create game within a game scenarios to compete in, and some still are perfectly satisfied with running around and killing each other. Like just about every other aspect of the game then, the experience here isn't one pre-determined by the developers, but rather one that is uniquely yours based on who you are, whom you play with, and the extent of your combined imaginations.