Blogs
on March 23, 2026
At last week’s opening presser, despite the low expectations Sony had set for fans, the publisher still managed to fall below them, with only a handful of new demos and teasers to satiate an increasingly ravenous group of players after the past few disappointing months. Even seemingly obvious reveals , such as a God of War or Detroit: Become Human release date, or any footage whatsoever for Spider-Man, Ghost of Tsushima, or The Last of Us: Part II, were inexplicably left out, as fans were forced to sit through over two hours of developer interviews and several trailers that were debuted earlier this year, including the night before at the more hypeworthy Game Awards. While this series of events would be more excusable if Sony's 2018 lineup was relatively empty, their inability to capitalize on their packed lineup for 2018, one that arguably stands head and shoulders above the other big two in gaming at this point in time, is jaw-dropping, with no release dates for any of their seven big first-party titles slated for next year, despite several supposedly expected to arrive sometime in the next six months .
While these bizarre choices to keep certain games longer in the dark than others could be interpreted as Sony having faith in their first-parties to be big sellers without any additional marketing above and beyond the necessary, it instead tends to come across as ignorance at the clear bounty Sony has at their disposal. Fortunately, Sony’s mistakes during the past year have the luxury of being labeled as an "off-year" and can be completely disregarded as Sony continues to make plans for the next year in marketing. If Sony can reinstate a focus on E3 and PSX being the dates for fans to salivate at, and making sure their first-party titles can present something substantial in-between these six month gaps in at least one of the two events, as Sony has proven they can over the past few years, the publisher can return to being the giant to topple at some of the year’s biggest industry events.
Japanese games don't normally sell millions of units, and this is indeed a fact, but assuming that it's simply because they're Japanese is a case of confusing correlation with causation. The reason behind the sales number is normally due to a combination of lack of marketing push and sub-AAA production val
In a market as complex as the one that video games are developed, marketed, and sold in, the research data regarding their respective successes or failures is equally complicated. For most gamers, the reports from the NPD Group, one of the most respected analysts when it comes to sales figures, are often where they glean trends in video games - for instance, the June NPD report from this year suggested console sales are slowing down , while a report on last month indicated that NBA 2K17 was doing well in sal
The tournament and the final in particular did not disappoint, with arguably two of the best teams in the world squaring off against each other. EDward Gaming took out SK Telecom T1 in a close 3 to 2 series to give the Chinese the victory over the Koreans. SK Telecom certainly didn't make it easy. The team's best player, and one of the top mid laners in the world, Lee "Faker" Sang-hyeok nearly won the series for SK all by hims
Throughout the year, gaming conventions offer a great opportunity for publishers to unveil and highlight their upcoming lineup for the months ahead. While these anticipated events are often few and far between, each one presents a unique opportunity to showcase the titles fan should keep an eye on, and choosing which games to focus on can often be an overwhelming task. Fans’ desires will rarely line up with the actual schedule for a game’s development and ultimate release, leading to lengthy periods of radio silence followed by a disproportionate amount of details to share that can coincide with equally intriguing releases at the same time. This balancing act is a constant struggle to maintain, particularly due to the unpredictable nature of game development, leading to the inevitable outcome that certain press conferences will prove to be less memorable than others due to the availability of news and announcements.
Even though SuperData's reports confirm more of the same kind of results video game fans have come to expect in 2016, there are still a number of interesting insights to be gleaned from what the firm has found. Bolstered by sales that were stronger than Destiny 's initial launch period, the release of Destiny: Rise of Iron in September rocketed Bungie's shooter to the top of the console charts over traditionally dominant fall releases like FIFA